Last updated: March --, 2021
Aventon and its parents, subsidiaries, and affiliated entities (“Avant,” “we,” “us,” or “our”) respects your privacy and we are committed to protecting it through our compliance with this Privacy Policy ( or the “Policy”). We have created this Privacy Policy to inform you of our policies regarding the collection, use and disclosure of Personal Information as well as the rights and choices you have associated with that information in connection with our websites and the related mobile applications and services.
This Policy applies to Personal Information we collect both from you and from third parties, online and offline, during any written, electronic, and oral communications, including when you:
By using our Services, you consent to the collection and use of the Personal Information in accordance with this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy, you should not use or access our Services. You should also review our Terms of Service (the “Terms”), of which this Privacy Policy is a part, to understand what you are agreeing to by using our Services.
We may change this Policy so as to reflect new laws, new services or for other reasons. When we make a change, we will provide you with notice of such updates as required by applicable law, and will revise the date at the top of this Policy. Your continued use of our Services following the posting of changes to this Privacy Policy will be considered your consent to those changes. You are advised to review this Privacy Policy periodically for any changes.
We collect Personal Information when you interact with our Services. Personal information is any information that relates to you, identifies you personally, or could be used to identify you. The types of Personal Information we may collect about you include both information you provide to us, and information collected automatically.
Information You Submit. If you buy our products online, register for an online account with us, use our mobile application, sign up for updates and marketing communications from us, participate in our sweepstakes, surveys, programs or events, request specific product customizations from us, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online services, we may collect the following information about you:
We use this information to respond to any specific queries you may have when you contact customer care, to understand your preferences so that we can provide you with updates about our products, events, or services that may be of interest, provide you with a more tailored shopping experience, to administer sweepstakes and giveaways, or to improve our product offerings and customer experience based on your responses to a survey or product review. Please note that if you communicate with us by phone, subject to applicable laws, we may monitor or record the call so as to maintain the integrity of your account, provide effective and timely service, and for improvement of our products.
Information We Collect From You Automatically. When you access or otherwise use our Site or Services, we may automatically collect certain personal information about you, including:
We use this information to provide, maintain, monitor, secure, debug, personalize and optimize our online services to and for you; provide you with customer service and technical assistance; and to generally develop and improve our products and services. We also use some of the data that is automatically collected by cookies and related technologies to understand the effectiveness of our ads and social media campaigns.
Information From Third-Party Social Media Services. We all you to create an account and log in to use the Service through the following Third-party Social Media Services: Google, Facebook, and Twitter. If you decide to register through or otherwise grant us access to a Third-Party Social Media Service, we may collect Personal Information that is already associated with your Third-Party Social Media Service's account, such as your name, your email address, your activities or your contact list associated with that account.
When you interact with any of our pages or our account on Third-party Social Media Services, we may collect the Personal Information that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service. The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform and we will only collect and store such Personal Information that we are permitted to collect by those social media platforms. When you access our Sites through social media channels or when you connect the Services to social media services, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.
Use of In-Store Cameras. We may use cameras in stores to keep employees and customers safe and to look for ways to improve our customer experience. We do not use these cameras to identify people except when necessary for security reasons.
We use cookies and other similar tracking technologies to collect additional Personal Information automatically as you interact with the Sites and to personalize your experience. Tracking technologies we may use include web beacons, tags, and scripts.
Cookies are small web files that a website or its provider transfers to your device’s hard drive through your web browser that enables the website’s or provider’s system to recognize your browser and remember certain information. The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted.
Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
The cookies used on our Services may be categorized as:
We use first-party and third-party cookies for the following purposes to: make our Sites function properly, or to improve our Services; make login to our Sites easier (such as by remembering your user ID); recognize you when you return to our Sites; track your interaction with the Site or Services; enhance your experience with the Site and Services; remember information you have already provided; collect information about your activities over time and across third-party websites or other online services in order to deliver content and advertising tailored to your interests; and provide a secure browsing experience during your use of our Site or Services.
Your Cookie Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. Please remember that cookies are often used to enable and improve certain functions on our website. If you choose to switch certain cookies off, it may affect the user experience.
You can exercise your preferences in relation to cookies by taking the steps outlined below.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
Do Not Track Signals. Currently, we do not monitor or take any action with respect to Do Not Track signals or other mechanisms, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.
Analytics. We may use third-party providers like Google Analytics to monitor and analyze the use of our Sites. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of a Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy.
Behavioral Remarketing. We use remarketing services to advertise to you after you have accessed or view our Services. We and our third-party vendors use cookies and non-cookie technologies to help us recognize you device and understand how you use our Service so that we can improve our Services to reflect your interests and serve you advertisements that are likely to be of more interest to You. These third-party vendors collect, store, use, process and transfer information about your activity on our Service in accordance with their Privacy Policies and to enable us to:
Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:
You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.
We may share information, such as hashed email addresses (if available) or other online identifiers collected on our Service with these third-party vendors. This allows our third-party vendors to recognize and deliver you ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below. The third-party vendors we use are:
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
We may use Personal Information for the following purposes:
We may share your Personal Information in the following ways:
We will only retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting obligations or to resolve disputes. While retention requirements vary by jurisdiction, information about our typical retention periods for different aspects of your personal information are described below.
The security of your Personal Information is important to us, which is why we maintain administrative, technical and physical safeguards designed to protect your information’s security, confidentiality and integrity.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. You should not share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to Our Site. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
Opting-Out of Marketing Communications. You may choose to provide us with your email address to allow us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications. If you sign up to receive text messages from us that contains promotional information, you can opt-out of receiving future messages by replying “STOP.”
Users from the EEA, the UK, Switzerland or Canada will, if required by applicable law, receive such communications only after having consented hereto. Please note that “unsubscribe” requests may not take effect immediately and may take a reasonable amount of time to receive, process and apply, during which time your information shall remain subject to this Privacy Policy. Additionally, you should be aware that any information provided to third-parties prior to your election to unsubscribe will not be retrieved or rescinded, unless required by applicable law.
Correction. You have the right to correct your Personal Information that you shared with us on our Site or Services. We are committed to ensuring that your Personal Information is kept accurate and up to date. However, it is up to you to update it with any changes. You are solely responsible for correcting, updating, or modifying any and all of your personal information as it appears in, and as otherwise stored by our Services.
Our Services are not intended to be used by children under the age of 16. If you believe a child has been using our Services without the proper consent, you may contact us at the email noted in the “Contact Us” section below and we will work promptly remove the data from our system.
Please note that our Site may contain links to third-party websites, such as delivery services and social media pages. These links are intended for your convenience only. These third-party websites and services are not related to Aventon and may have separate privacy policies and data collection practices. We have no responsibility for the third-party websites or their privacy practices and encourage you to read the privacy policies of all websites you visit.
This section applies only to California residents. Under the California Consumer Privacy Act of 2018 (“CCPA”), “Personal Information” is any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Personal Information does not include publicly available information from government records, or information covered by certain sector-specific privacy laws. A “business purpose” is the use of Personal Information for the business’s operational purposes, or other notified purposes, provided the use of Personal Information is reasonably necessary and proportionate to achieve the operational purpose for which the Personal Information was collected or another operational purpose that is compatible with the context in which the Personal Information was collected.
Categories of Information We Collect and/or Disclose for a Business Purpose. The following table provides for the last twelve (12) months the categories of Personal Information we have collected from consumers, the categories of information we have sold, and the categories of information we have disclosed for a “business purpose.”
|
Category of Personal Information |
Collected |
Sold |
Business Purpose Disclosure |
|
Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. |
Yes |
Yes |
Yes |
|
California Customer Records (see Cal. Civ. Code § 1798.80(e)), such as your address, telephone number, and (for job applicants only) your education and other information. |
Yes |
Yes |
Yes |
|
Protected classification characteristics under California or federal law, such as age, race, sex, religion national origin, and marital status. |
No |
No |
No |
|
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Yes |
Yes |
Yes |
|
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement. |
Yes |
Yes |
Yes |
|
Geolocation Data, such as the physical location of your device. |
Yes |
No |
No |
|
Sensory Information, audio, electronic, visual, thermal, olfactory, or similar information. |
Yes |
No |
No |
For more information about the Personal Information we collect and how we collect it, please refer to Sections 1 and 2, above; for the business purposes for which we collect your Personal Information, please refer to Section 3, above; and to review the categories of third parties with whom we may share your Personal Information, please refer to Section 4, above.
Rights and Choices. As a California resident, you have the rights listed below in relation to your Personal Information; however, your rights are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our network systems.
You may exercise your CCPA rights to know, access and delete by emailing info@aventon.com, by visiting this page on our website: https://www.aventon.com/pages/contact, or by calling: (866) 300-3311. Please note that we will need to confirm your identity and California residency to process your requests to exercise your rights to know, access, or delete your Personal Information. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. You may designate an authorized agent to make a request to access or a request to delete on your behalf. We will respond to your authorized agent’s request if they submit proof that they are registered with the California Secretary of State to be able to act on your behalf, or submit evidence you have provided them with power of attorney pursuant to California Probate Code section 4000 to 4465. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on their behalf, or are unable to verify their identity.
If you wish to opt out of the use of your Personal Information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below. Please note that any opt out is specific to the browser you use. You may need to opt out on every browser that you use.
Website. You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:
The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.
Mobile Devices. Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to you interests: "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices, and "Limit Ad Tracking" on iOS devices.
“Shine the Light” Requests. Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit an email request to the following email address: info@aventon.com. Please include the words “Shine the Light” in the subject line of the request, and state the name of our specific website with respect to which you are requesting the information, as well as your name, street address, city, state, and zip code.
CCPA Notice of Financial Incentive. In certain cases, we may offer a gift card, coupon, discount, points towards a future purchase, or other financial incentive in exchange for your participation in our Loyalty Program, or for other reasons, such as in response to a survey that seeks feedback, or for providing information about your shopping behaviors.
Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to United States and process it there.
We will take all the steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are appropriate safeguards in place as required under the applicable data protection laws, and ensuring the security of your Personal Information maintained. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Site or Services.
This Section provides additional information to individuals located in the EEA, the United Kingdom or Switzerland at the time their personal information is collected by Us. All capitalized terms in this Section have the meaning as defined in the General Data Protection Regulation (GDPR) and/or, as applicable, the UK Data Protection Act of 2018, the UK GDPR, or the Swiss Data Protection Act (including, but not limited to “Personal Data”, “Processing”, “Controller”, “Processor”, “Data Subject”, “Consent”).
The Controller for the Processing described in this Privacy Policy is Aventon Bikes (Avant Enterprises Inc), 1950-B S. Grove Ave., Ontario, CA 91761, info@aventon.com.
Legal Basis of Our Processing. The legal basis of our Processing of your Personal Data within the scope of application of the GDPR is as follows:
Social Media Accounts. We maintain accounts with various social media networks. When you visit these social media networks, a variety of Data Processing operations are triggered. We use your Personal Data when you visit our profiles on these social media networks, or when you click on the like-button on one of our social media advertisements.
When you visit our profiles, your Personal Data is not only used by us but also by the social network provider, regardless of whether you have a profile in the social network or not. The individual Processing and its scope differ from provider to provider, and they are not completely transparent to us. Details about the Processing of the social network providers can be found in the relevant social media network’s Privacy Policy:
The social network providers collect your usage information to provide us with usage statistics.
International Transfers. We may share your Personal Data with recipients (including our group members, service providers or business partners, as described in this Policy), located in the EEA, the UK and Switzerland; or in the United States and/or otherwise in countries outside the EEA, the UK and Switzerland which do not provide for an adequate level of data protection from an EEA, UK or Swiss law perspective. For such transfers, we will ensure that the recipients are subject to appropriate safeguards as permitted under the applicable data protection laws, e.g. by entering into appropriate data transfer agreements on the basis of EU standard contractual clauses issued by the Commission, or by reliance upon the Article 49 GDPR derogations or corresponding derogations under the UK GDPR, the UK Data Protection Act or the Swiss Data Protection Act, as applicable. A copy of the respective appropriate safeguards is available upon request.
Your Data Protection Rights. You have the following rights pursuant to the GDPR, where applicable, which can be exercised using the contact details listed above:
This Section provides additional information to individuals located in Canada at the time their Personal Information is collected by us. You may request details about our privacy practices, access or correct your personal information, or make a complaint by contacting us in writing at info@aventon.com. If you are not satisfied with Our response to your inquiry, you may contact the Office of the Privacy Commissioner of Canada: 1-800-282-1376 (toll-free) or priv.gc.ca.
If you have any questions about how we maintain your personal information, or any other questions regarding your privacy or this Privacy Policy, you can contact us: